Sales & Marketing
Every hotel has a different "personality" and certainly different needs and targets.
With our tried and tested in depth analysis of the Hotel/Resort's business environment,
product, and location, we set the base of our Sales and Marketing Strategies, Plans and Calendars.
Our Services include the following:
- Personal visits and sales calls to companies, agencies, Government & Municipality authorities in Athens and all major Greek cities.
- Presence of our hotels in more than 900 travel agencies throughout Greece and abroad.
- Visit to all major international exhibitions and participation in conferences and workshops to promote and penetrate new markets.
- Negotiation of the most favorable conditions for allotment contracts with tour Operators arriving in the geographical area of each hotel.
- Detection of the potential marketing partnerships and possible inclusion of hotels in international joint ventures.
As the significance of e-commerce grows rapidly and marketing strategies alter from traditional methods and channels to cutting-edge online procedures, our company takes a proactive approach to Internet Sales & Marketing.
- A complete E-marketing plan focused on the maximum exposure across all online distribution and communication channels with quantifiable results.
- Hotel Web Site development friendly to search engines.
- Strengthening sales promotion through the website of the hotel in order to reduce commissions to third parties.
- Targeted “pay per click” campaigns.
- Online reputation Management.
- Social media marketing.
- Create and send Newsletter throughout the database of XenodoxoS aiming to building and maintaining long-term relationships with the customers.